With email being the quickest and most cost effective way to communicate with potential customers, it will, of course, be the well loved choice for those who want to generate new leads for their new marketing campaign. Individuals receive many more emails a day than they ever would with snail mail and phone calls and are keen to reduce the volume by ignoring those which seem impersonal or sales-based, so some marketing campaigns run the risk of being sent straight to spam.

There are ways to avoid this. One of the traps many multi-level marketing (MLM) email marketing campaigns fall into is too be too impersonal to the target audience. Confusing or sales-based subject titles can drive potential leads away, while many email clients have built-in spam filters which ensure the emails never reach the intended recipient. Introducing the first name of the addressee in the email will attract attention and possibly a lead.

An email which has misspelled or incorrect information will also speed up the email's progression to the trash folder. Spend time proofreading the content and making sure all contact details are present and right. Clients will want to see a friendly and approachable face to the company they wish to be associated with, so it pays to make sure the email suggests a personality without sacrificing professionalism.

When writing an MLM email, many marketers focus on the huge sell, writing about their products and services without thinking about what value is being added for the reader. Useful facts, tips or news about current trends will ensure that there is always something for the reader to take away with them. This also builds trust with the target audience, who will then be interested in visiting the website or blog, and may refer others to the site.

Successful marketing is about knowing the target audience and making a campaign which appeals perfectly to their needs. Where long blocks of text might appeal to one group, the email may be dull to others, causing them to switch off before the end of the paragraph. Many social networks and search engines offer advertising based on keywords to guarantee the marketing strategy reaches the right audience to convert clicks to leads. This is a relatively low-cost way to identify and explore different campaigns for different demographics which can then be applied to an email campaign with the leads generated.

Multi-level marketing has received terrible press in the past about unethical practices similar to pyramid schemes, and as such, trust has to be established before a company can hope to sell anything to the customer. This is heightened even further when utilizing email, which makes implementing a excellent MLM email marketing campaign imperative. The main points to remember are to identify who is being targeted and what they would want to hear, adopt a personal and friendly approach with the campaign and add value to the email that will generate more leads with each recipient.

One of the newest and most innovative network marketing companies is Elur. Everyone needs the products Elur offers because they are nutrition-based. At first, the uniqueness of Elur's product offering will attract you. Those who work for Elur, as well as its founders, are proud and satisfied to be using and offering high-quality nutrition.

Off of Elur's products offer cutting-edge technology, often in the form of what they call NutraBind technology. This technology is relatively new and may not be familiar to you. The high level of bio-availability of Elur's products is achieved by technology Elur uses that allows all nutrients of its products to be digested maximally. What does this mean for you, or your client? It allows your body to absorb more of the nutrients in the Elur line than would be possible if Elur were not making use of this technology. Even better, use of Elur helps with nutrient retention.

Excellent examples of Elur's technology are found in two of its premium products. Probiotics are found in the first product, called Elur Immune. Probiotics are found in the first product, called Elur Immune. Immunomodulating is what it sounds like-it refers to controlling or making changes in the body's immune system. Activating excellent function via these changes, and elminating dysfunction, is the goal of Elur Immune. There have been many studies that have shown that specific strains of probiotics are able to stimulate and regulate several aspects of natural and bought immune responses. There is also evidence that these can be effective in the prevention and/or management of many intestinal inflammatory disorders, including diarrhea at the mild end and, for example Crohn's disease as one of the more hard disorders.

Multi V, the second of Elur's products we will discuss here, is a very effective combination of natural vitamins that are bioavailable. This producgt exceeds industry standards in the amounts of nutraceuticals, probiotics, minerals, plant sterols and amino acids it contains. The cleaning of the intestinal layer, and the dislodging of any accumulated decay are very beneficial, and probiotics enable this. Once your intestines have been naturally cleansed, your body will be more able to absorb all nutrients from whatever you digest. Probiotics also produce enzymes that help increase your body's ability to process various nutrients, especially Vitamin B, Vitamin K, lactase, fatty acids and calcium.

The products we offer at Elur, as you can see, are quite desirable. Now, our focus has become to recruit distributors to sell these unique and health-enducing products. What do we at Elur do to enable this? A linear matrix is the basis of our compensation plot. It pays out in a 5-by-7 linear matrix that allows you to earn over-rides on all orders (both those that are beside you and those that are below you). There is also what we call a Team Building Ad Co-Op that runs 24 hour hours a day, 7 days a week, and our distributors have found this to be a fantastic benefit! While you are sleeping it will be bringing people just like you to this new and exciting opportunity. In small, Elur is a new nutrition network marketing company whose focus is on health, nutrition and increasing wealth through the use of its products.

As an Internet entrepreneur, you can make money online with MySpace. You have to use your imagination to come up with novel and dynamic thoughts to earn online. You should grab every opportunity you can get to optimize your earnings.

Maximize your bulletin postings

You can do this by posting links to your site or product links. You could promote other people’s links too; that way they will not accuse you of spam. By promoting fascinating links of other people, you are also generating camaraderie and cultivating online friendships. These people will reciprocate too eventually and you can make money online with MySpace


Use your comments to post links


Give sincere, well thought of comments and then promote your links. Do not be too obvious about it. When other members realize you are sincere and honest, they will warm up to you and “listen” to your product’s ads.


Use your messages to post links


Your messages should bear something significant other than your links. They will consider you a spammer if all your messages contain only your links. To make money online with MySpace, you have to know how to write brilliant small messages to accompany your link.


Use online tools


To help you post links to your bulletins, messages, and comments, you can use online tools. Automated tools are very helpful in posting your messages and links. To make money online with MySpace, use common sense when you do not know whether to post or not. Always consider that the customer is always right. Supervise the posting of these tools. Do not just leave them alone. These are still machines or gadgets that do not have brains or rational thinking. They could easily bog down and ruin your integrity instead of helping you promote your product.


To make money online with MySpace is possible and attainable. Do all marketing methods that you can use as long as they are within the rules of MySpace.

Why not take a look at how to use social networking sites to you own advantage.


Click the link below to see what else you can do.

I can picture it now. Luke Skywalker and Darth Vader face off for an epic light-saber battle to the death! The fate of the world hangs in the balance!


Then their light-saber batteries run out of juice so they’re left holding onto a couple of limp licorice sticks, resulting in a leg-wrestling extravaganza. Yoda wouldn’t stand a chance. Not quite what George Lucas had in mind for the ultimate Star Wars battle scene.


With all of the tremendous advances that are taking place in our world of internet and wireless existence, a person may never consider that the ‘holy grail’ is in the field of battery life. You might have thought that it would be the next generation of wireless devices that allow you to project holographic images of the Google screen so that you can do web searches in mid-air in the airport. Yep, it’s right – it’s in the works! The restricting problem is that small-considered power source we simply take for granted. The simple battery. It has been confounding for a century now.


Thomas Edison said, "I don’t reckon that nature would be so unkind as to withhold the secret of a excellent storage battery if a real earnest hunt for it is made. I’m going to hunt." That was more than a hundred years ago and the foxes are still out. In fact the hunt is getting very intense.


In a recent article in ‘Wired’, John Hockenberry states that, "In the last 150 years battery performance has improved only about eightfold. The speed and capacity of silicon chips, of course, improves that much every six years."


In curious irony, as I write this article on my laptop, on an airplane, on my way to Charlotte, my battery has declared bankruptcy and I now have to resort to my back up power source – pen and paper. How Neanderthal! My hand is really aching because my fingers are apparently out of shape for these callisthenic demands. I thought that my two-fingered typing was just as excellent as a Gold’s membership for these types of events but I am woefully incorrect. It’s just another reason that better batteries are required – we can’t write anymore, opposable thumbs or not, – it’s just an evolutionary thing.


It seems that our insatiable demand for self-powered consumer electronics is driving the battery wars to new heights. Suffice it to say that the spoils of this war will far exceed the wampum that Edison received for that light bulb thing.


As devices miniaturize in size, yet enrich in features, the hapless battery is forced to produce more power in less space. If battery capability stagnates, as history has dictated so far, then portable device capability will follow suit. Yet our demand, and the ability of manufacturers to supply, indicates a burgeoning market for wireless devices to make our lunch, tie our shoes, entertain us, and generally make our lives dependent on such units.


The problem is that all that functionality is dependent on the development of more efficient, more powerful, and smaller power sources. Oh yeah, and safety seems to matter as well, as evidenced by the recent spate of spontaneously combusting laptops caused by the fire-starter known as the Li-ion battery. Thermal runaway is the name of the culprit, and it means that the chemicals in the battery break out of their metal casing, which causes the lithium to ignite when it makes contact with moisture in the air.


Without getting technical, voltage and current are made chemically to generate power through the movement of electrons from pole to pole in the battery. As we have progressed through lead acid for car starters, to alkaline and mercury for transistor radios, to nickel and cadmium for the first laptops and video cameras, to lithium rechargeables for current electronics, including MP3 players, camcorders, and Blackberries, the digital demands keep multiplying. In fact digital calculations themselves require steady voltage to maintain memory, and power fluctuations can be catastrophic for the device functionality.


Backlit screens, hard drive demands, and graphics needs are mounting the pressure on the development of power sources. At the same time, the thermal runaway risk must be managed which tends to make wasted resources within the battery, and batteries that ruin themselves before they ignite.


The war rages for alternatives. The venture capitalists are betting huge in a number of areas. They are driven by the demand for laptops with dual processors and eight-hour run times. They are driven by our consumer demands that we have wireless devices on our hip that store and play music – 1000 songs at a time, guide us over highways, and send attachments via email. Really, the device should be in your pocket and not on your hip unless you’re a nerd according to insinuations by Kevin Sintumuang, associate editor for GQ.


Among the warring factions for battery supremacy are:


1) Lithium batteries with their own chip to manage power resources

2) Fuel cells, which have always been challenged with practical design. Proponent Rick Cooper feels that notebooks will have both a fuel cell and a lithium battery engineered into the next generation.

3) Silver & zinc chemistry is also on the horizon. Backer, Ross Dueber, makes the point about current lithium alternatives; "It’s the only rechargeable battery technology that uses flammable liquid."

4) Lithium polymer uses an advanced gel to make a power source as thin as paper. Prototypes have been designed to power a new breed of smart card.

5) Then there’s Nanograss. It’s not a Robin Williams football field, but it is a radical approach to power supply. It allows cells to carry their own power and to turn on and off chemically. It provides for a solution where there are fields of tiny batteries as opposed to a single power source. This one uses charges to effect the surface tension of fluids by basically making them appear and disappear (into the Nanograss, which is really metal) depending on conductive requirements.


Regardless of who wins this war, the riches will be fantastic. And regardless of who wins this war, it seems that re-design of electronic devices will be required to allow for the new optimum power delivery system. That means it won’t be overnight.


Now let’s take the battery war to another level beyond electronic devices with a ‘what if’ scenario. What if battery technology advanced to the level where a reliable, safe, and powerful field of such tiny units became the source of power for our furnaces, air conditioners, and cars? Not just cars that look like you’re driving a phone booth, but real cars – and SUVs. Wouldn’t that just change the environment, both figuratively and literally?


Let’s just hope there is a winner in the battery war as opposed to continuing stagnation. Let’s hope that the hunt that started in earnest with Edison is rewarded with success. Let’s hope that new technologies, dependant on battery capability, can continue to develop so we can sate our desire for electronic nirvana. Otherwise we may be stuck in this backward time where battery capability restricts our Columbus-like voyage of discovery of the electronic universe.


Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging.com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. www.schooleymitchell.com, 888-311-6477, dschooley@schooleymitchell.com.

Usability and accessibility are two of the most vital points that designers need to reckon about when constructing a new or developing and existing website. It's not even a hard area to get up to date with and implement. By reading about usability and accessibility in articles and design resources you can soon start implementing some simple principles which make your websites simpler to use and open to more people.

Making Active Efficient Navigation (+ breadcrumbs)

Letting the user know where they are within your site and how to get around can have a massive effect on how users navigate and how comfortable they are using your site. By making it simple for users to navigate around your site can have a massive effect upon how long users stay and how many pages they are comfortable viewing. Making active navigation, hover states and current states should be done server side using html, css or javascript if needed to reduce load times and the amount of code involved. It is an effective technique as it allows users to not only determine where they are but also shows them where to go, what are links and improves comfort of the user on your site.

Link your Logo

Linking your logo, such a simple function can have such an improved effect upon your website and should be a must for any website nowadays. Users today expect your logo to be linked to your home page and there is nothing worse than expecting something to happen and nothing does. I find that linking your logo to the home page plus a link marked “Home” works just fine.

Increasing the Hit Area on a Link

Increasing the hit area on a link can make some users lives so much simpler when browsing the web. Small links especially can be frustrating to some users if they misclick on a link or click on the incorrect link. By adding a small padding e.g. (padding: 5px 5px ;) to the link in css you can increase the hit area size. This is especially useful when users using either mobile devices or laptop mouse pads are clicking on links with their fingers.

Adding Focus to Form Fields

Adding this small technique can help users know that what they just did was right and caused the right action. This is already a default effect in the new safari browsers but also very simple to add into your css to make the same action in other browsers:

textarea:focus { box-shadow: 0 1px 4px #c5c5a2; }

or change border on focus:

textarea:focus { border: solid 1px #ca6c18; }

Customising a 404 Page

At some point we will have all come across the standard 404 page whereby we have been misdirected or have done something slightly incorrect. Although this page is perfectly fine in letting the user know they gone incorrect somewhere it isn’t really very helpful in getting us back on track. By making a custom 404 page for our sites we are not only helping the user out in finding what they are looking for but we are also removing their frustration and the likeliness that they may go somewhere else. By adding simple features such as a search box, a well loved or recent post list we are able to suggest some possible destinations and redirect the user back to areas of interest.

The Language you Use

The way you write is very effective in the way you make the reader feel. If you are reading a tutorial do you want to feel as if you are being ordered around or do you want to feel like your listening to a friend giving advice. You want to try and write casually don’t you so that reader feels relaxed, especially if you are writing about a tough topic that may get the users stressed if they can’t know things the first time round. Maybe add a few quirky lines or even adding a bit of slang here and there does no harm just as long as everyone can know what is being said.

Line Height for Readability

I have to admit that when I first started out in web design even I quite often overlooked line height. But it’s one of those attributes that is so vital when it comes to usability, making sure that your text is simple to read. You don’t want to have your line height to low so everything looks cramped up or too large that we’re scrolling down the page constantly. Why not start with a line height of 1.4em and adjust from there.

Use of White Space to Group Information

Grouping elements together is a useful way to indicate to the reader that what is grouped together is associated with the same topic. When users read from the web quite often like when reading a newspaper the reader is scanning the page for information that interests them. Grouping items together can be done using borders or images but the simplest method is by utilising white space. Like when you are reading down this page each section has a heading for the reader to scan through to find information of particular interest and each section has white space separating different topics.

Errors Messages on Forms

This can be one of the most frustrating things on the web, filling out a form, submitting the information you have just entered and then all of a sudden the page returns an unsuccessful message without indicating why. By simply adding instructions, tips and error messages can really help your users know what they need to do and where they may have gone incorrect. Therefore easily correcting their mistakes without them getting frustrated and possibly leaving your site without finding out the information they needed.

Javascript and Flash Usage

What I’m really talking about here is not adding features that aren’t necessarily needed on your website. I’ve seen it so often whereby flash and JavaScript have been added to people’s websites to show off the designers skills without really thinking about the users needs. Yes JavaScript and flash can really jazz up a site but there is no point adding it for the sake of it. Use them wisely and always reckon about what your site is going to look like and function like if users don’t have a flash player installed or JavaScript turned on.

Style Switchers

In my opinion a stylesheet switcher is one of the most underrated and unused features that is out there. It is such a simple feature to add to a site as well. Not all users are going to reckon alike. Not all users are going to like or be able to use the same style and design as simple as the next. In that case why not allow each and every user to customise your site so that what they are viewing suits their needs. Disability or impairment or not we all find certain things more hard than the next.

Translate Pages

By translating your webpages into different languages makes sure your pages are usable and meaningful to all cultures. Therefore more hits and page views for your website. This isn’t necessarily a must as if you are a business that targets only a certain area then translating pages will not have any effect on your conversion rates. Just a thought if you want users from all over the world to be able to use your website.

Semantic Markup

Now in modern day web design I personally believe that this should be a must. If you want your web pages to make sense even when your css pages may not have loaded then semantic markup needs to be applied. By making sure your code is semantically right during the design stages of your site you never have to worry about this point ever again.

Mobile Versions

Why not target the mobile browsing community as well. With the ever increasing amount of people using their mobile phones to browse the internet why not design for them as well. You don’t have to necessarily make a new mobile design but just make sure that your desktop version is translatable and looks excellent on mobile browsers as well.